757 Exteriors Roofing & Siding

757 Exteriors Roofing & Siding

757roofingandsiding.com
Roofing
12 February, 2024
Ongoing

How 757 Exteriors is Rapidly Becoming One of the Top Roofing Companies in Rhode Island

Client Background:

757 Exteriors, founded by Edwin Vizhnay, entered the roofing industry and was committed to delivering top-quality roofing and exterior services in Rhode Island. Known for its skilled craftsmanship and reliable service, the company has grown its reputation steadily. However, with increasing competition, Edwin Vizhnay sought ways to distinguish 757 Exteriors further and expand its client base. That’s where Contratistas USA came into the picture, bringing targeted strategies to enhance the company’s digital presence and increase customer engagement.

Collaboration Overview:

In 2024, 757 Exteriors partnered with Contratistas USA to revamp their digital marketing approach. Initially, we focused on website enhancement and local SEO to create a stronger online presence. As our collaboration grew, we introduced a broader strategy that included a combination of Google Ads and social media marketing. This holistic approach was designed to increase visibility and credibility, aiming to position 757 Exteriors as a top roofing provider in Rhode Island.

Challenges and Solutions: Building Online Visibility and Generating High-Quality Leads

757 Exteriors faced several challenges: 

Limited Online Visibility: Although they were well-known locally, 757 Exteriors needed a robust online presence, making reaching new clients searching for roofing services in the area difficult.

Lead Generation: With a crowded roofing market, the need to generate qualified leads was pressing. Traditional word-of-mouth referrals needed a boost from digital sources.

We began by redesigning the 757 Exteriors website, transforming it into a modern, user-friendly, and visually engaging site. The redesign focused on making navigation seamless for users, showcasing the company’s expertise, completed projects, and customer testimonials to build trust and encourage conversions. Enhanced CTAs (calls-to-action) and service highlights were strategically placed to guide visitors toward contacting the business.
We launched a targeted Google Ads campaign focusing on Rhode Island homeowners needing roof repairs, replacements, and emergency storm services. Each ad featured compelling calls-to-action highlighting 757 Exteriors’ reliability and quality service. These ads directed potential clients to the newly optimized website, increasing traffic and engagement while effectively converting visitors into leads.
We optimized 757 Exteriors’ local listings across major search engines to increase visibility. Local SEO improvements included creating detailed, keyword-optimized content for the website and updating business listings with consistent information across directories. This local SEO approach positioned 757 Exteriors to appear in searches specifically targeting “roofing services in Rhode Island,” a crucial move for generating leads from nearby clients.
In addition to Google Ads, we implemented a strategic social media marketing plan. Regularly posting before-and-after photos of roofing projects, client testimonials, and maintenance tips, we created an online community of around 757 Exteriors. These efforts boosted their brand visibility, engaged existing clients, and attracted new followers, helping position 757 Exteriors as a reliable, approachable, and knowledgeable roofing company.
757 Exteriors Roofing & Siding

Results

The strategies executed by Contratistas USA resulted in significant achievements for 757 Exteriors:

Increased Online Visibility: The website redesign and SEO enhancements increased organic search rankings. 757 Exteriors now appears among the top results for roofing services in Rhode Island, making it more accessible to prospective clients.

 – High Conversion Rates: The Google Ads campaigns brought targeted traffic, generating qualified leads that directly contributed to revenue. Within the first few months, there was a noticeable spike in inquiries for roofing services.

– Enhanced Brand Credibility: With a well-curated social media presence and an updated website showcasing real projects and customer reviews, 757 Exteriors has built stronger online credibility, creating trust with prospective clients before they make contact.

– Sustained Growth in Client Base: As a result of these targeted strategies, 757 Exteriors saw a steady increase in its client base. The visibility boost and improved customer engagement have made them a top roofing company in Rhode Island.

Objective of the Case Study:

This case study illustrates the power of a comprehensive digital marketing approach by Contratistas USA. Through website transformation, local SEO, and targeted Google Ads, 757 Exteriors has strengthened its foothold in a competitive industry. Our digital strategies have met their goals and propelled them towards sustained growth and industry prominence, highlighting Contratistas USA’s commitment to delivering tailored, results-driven marketing solutions for our clients.

61 Everard Ave Revere
MA, USA
Call Us: +1 857-371-5588
247
Monday - Friday
(10am - 05 pm)